![](https://cdn.myportfolio.com/9609e06a-b2a6-475a-9a29-7c56a8595276/42f99ddd-e311-4119-8d2c-f10adeac6917_rw_600.png?h=e8aa1affbb44ecd89d4933631c6adbef)
Custom illustrations made for a Chennai-based research center, ‘LEAD’ (Leveraging Evidence for Access and Development). It is an action-oriented research center focusing on financial inclusion, MSME and entrepreneurship development, health systems and finance, governance, open data and gender. LEAD is a part of IFMR Society with strategic oversight from Krea University.
The brief was to create a rural Indian scene with characters and props portraying the target audience and research team in action.
![](https://cdn.myportfolio.com/9609e06a-b2a6-475a-9a29-7c56a8595276/95afc058-5265-4ae0-addb-895bf945a820_rw_1920.gif?h=ce7c13087e2a0f665bff7f88fdf1fc31)
![](https://cdn.myportfolio.com/9609e06a-b2a6-475a-9a29-7c56a8595276/516ca66d-4245-457a-8379-58fa6c26be4e_rw_600.png?h=a3bfd9c2336c7c22b6f5becad4ae7874)