Custom illustrations made for a Chennai-based research center, ‘LEAD’ (Leveraging Evidence for Access and Development). It is an action-oriented research center focusing on financial inclusion, MSME and entrepreneurship development, health systems and finance, governance, open data and gender. LEAD is a part of IFMR Society with strategic oversight from Krea University.
The brief was to create a rural Indian scene with characters and props portraying the target audience and research team in action.
